![]() ![]() ![]() According to the photographer, the publication lay particularly close to his heart, although it was discussed amidst great controversy. In 1992 Newton published Pola Woman, an unconventional book consisting only of his Polaroids. In this context, the Polaroid acted as an idea sketch in addition to testing the actual lighting situation and image composition. As he once described in an interview, this satisfied his impatient urge to want to know immediately how a certain situation would look as a photograph. Helmut Newton used the technology intensively starting in the 1970s, especially for his fashion photo shoots. In nearly all photographic areas – from landscape, portrait, fashion and nudes – this unique imaging process has found enthusiastic devotees all over the world. This was already the case early on, following the creation and presentation of the instant photograph at the Optical Society of America in 1947 by its inventor, Edwin Land – and especially after he presented in 1972 the legendary SX-70 System, a collapsible, simple and affordable camera. ![]() Newton’s photography idealizes her in such a natural way that we, as the viewers, become fascinated by her beauty.Polaroids have thus been frequently used for preliminary studies as well as a standalone medium. Taylor was fifty-three years old when this photo was taken, embodying the dream of aging beautifully with grace. The iconic actress’s intense gaze entices us to go in the pool with her, yet her mystique prevents us from feeling we would be granted the pleasure. These vivid color elements, along with her bright red lipstick, are subtly mesmerizing. Viewers become enthralled with Elizabeth Taylor’s beauty as the eye moves from the background to the foreground of the image viewers lock eyes with Elizabeth Taylor at the bottom of the frame, where she stands in a pool, draped in jewels and holding a strikingly green parrot. A beautiful example of this intense sense of character is Newton’s photograph Elizabeth Taylor, Vanity Fair, Los Angeles (1985). A mundane scene is beautifully and artistically curated as she models a garment that seems to have been made specifically for her.Ĭarelessly erotic yet sophisticated, Newton’s images are hypnotic because his models capture viewers’ attention through the intense sense of character that Newton conveys through the lens. ![]() Lot, Burbank (1984) depicts the actress standing collected and composed while her hair and dress move in the wind as a contrast. Helmut Newton’s portrayal of the woman as a symbol of fashion and commerce was a new vision that revolutionized advertising. The Helmut Newton Foundation is currently showing Hollywood, a red-carpet exhibition in Berlin, that gives us a peek at rich and famous icons of entertainment photographed by Newton and others. Another effect his portraits of celebrities have is to create nostalgia for the classics here in the twenty-first century. His iconic portraits of celebrities tempt the viewer to strive for a certain lifestyle, enticing them with flashes of haute coutour, glamour and success. Provocative, timeless, daring, and pioneering, Helmut Newton paved the way for fashion photography today. Photo Edited by Yzabella Zari and Yanting Chen ![]()
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